Founded in 2015 by husband-and-wife duo Lara and Ben Mead, Varley was created to fill a gap in the activewear market: premium pieces that transition effortlessly from workout to everyday life. Headquartered in both London and Los Angeles, the brand reflects a transatlantic style—European sophistication meets California ease. Varley is not just about gym clothes; it's about lifestyle dressing. The brand's mission is clear: empower modern women to move with confidence and style, no matter the setting.
Sophisticated Designs, Elevated Comfort
What sets Varley apart is its approach to design. Rather than focusing solely on performance fabrics or bold patterns like many activewear brands, Varley emphasizes clean lines, muted tones, and refined silhouettes. Their collections often include buttery-soft leggings, tailored outerwear, and elevated basics like ribbed tanks, cropped pullovers, and luxurious layers. The result? Pieces that feel just as appropriate for a yoga class as they do for a casual lunch or work-from-home day. With comfort at the core, Varley merges fashion-forward thinking with true versatility.
Fabric Innovation and Quality
Varley's commitment to quality runs deep. The brand has developed proprietary materials like Let's Move™, DoubleSoft™, and Always™—each tailored to specific needs, whether it's lightweight stretch for high-performance workouts or ultra-soft knits for everyday lounging. Their textiles are carefully selected not just for function, but for how they drape, move, and feel against the skin. This attention to detail has made Varley a go-to for those who want more than just gym wear—they want feel-good clothing that lasts.
Lifestyle-First Approach
Varley understands that women today are constantly shifting between roles: professional, mother, friend, athlete. That's why their collections go beyond leggings and bras. Think chore jackets, stylish vests, sculpting bodysuits, and even travel-ready sweatsuits. It's this lifestyle-first approach that makes Varley more than a fitness brand—it's a wardrobe solution for the modern multitasker. Their designs aim to support women holistically, with comfort and elegance baked into every seam.
Growing Global Influence
While Varley started with a niche audience, its influence is now global. Stocked by top retailers like Net-a-Porter, Selfridges, and Nordstrom, and worn by celebrities and influencers who appreciate quiet luxury, the brand has carved out a strong presence in the premium athleisure market. Social media has helped fuel its rise, with its muted tones and minimalist cuts perfectly suited for Instagram and Pinterest-worthy wardrobes. Yet, despite its growth, Varley has managed to maintain its boutique feel—every piece still feels personal and intentional.
Sustainability and Future Direction
As consumer awareness grows, so does Varley's commitment to responsibility. The brand continues to expand its sustainable practices, including mindful sourcing, reduced plastic packaging, and more recyclable materials in its product lines. Looking ahead, Varley shows no signs of slowing down. With plans to expand further into wellness, accessories, and even footwear, the brand remains dedicated to its core philosophy: creating clothing that moves with you and makes you feel your best.
